SWASH

• Members install a browser extension (“sCollector”) and their browsing data is pooled along with other users; collectively, a “data union”

• These aggregated datasets are sold to businesses with 70% of proceeds going back to the data union members. Customers access aggregated data products through the “sIntelligence” platform

• Customers can also develop custom apps to get request data from members (eg, polls and surveys)

• Smart contracts handle distribution of income to individual users based on the data they contribute

• 60k data union members as of Dec 2021

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