User Personas for KDE
- Ashu Sikri (Unlicensed)
These personas were developed for KDE in collaboration with the Design Project from late 2020 / early 2021
Figma here
We also looked at this research report when digging into the question of marketable surplus which was a critical parameter bc KDE is meant to give the FPO leadership visibility to how much output is available for sale (and when) across all its members.
Next we turn to the question of marketable surplus. From the total output, farmers keep a fraction for home consumption, a fraction as seed, and another to pay labor in kind. Figure 3.4 plots this distribution and shows that market participation is the highest in Punjab. Not only is a smaller fraction of output kept for personal consumption but also hardly anything is kept as seed (i.e., seeds are bought in the market) and labor is paid in cash and not in kind. Bihar and Odisha show a higher proportion of the output of the crop being kept for self-consumption, but a smaller fraction of the output is kept on average as seed or used for payments to labor. Essentially very few farmers keep the crop for seed or use it to pay labor. The 10% of farmers who keep a part of the crop for seed or labor save on an average 7–12% for each purpose.
A higher proportion of the output being kept for self- consumption in Bihar and Odisha is reflective of a smaller average output in those states. To illustrate this, figure 3.5 plots the average amount of output that is kept for self-consumption by farmers. The heterogeneity in the volume of crops kept for home consumption reflects local dietary preferences. Paddy, which is a staple in Bihar and Odisha, and wheat, which is consumed in Punjab and also in Bihar, are the major crops that are saved. The minor difference between the average wheat that is saved by farmers in Punjab and that in Bihar is mostly accounted for by the larger number of household members in Punjab. Potato is interesting because it is a cash crop and yet a larger amount is saved for home consumption by farmers in Bihar but not in Punjab.
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