Samudra Manthana

Samudra Manthana is an ongoing Product team exercise to frequently meet different stakeholders in the field to conduct user research. 

We meet them without prior bias about any solution Digital Green already provides. Instead, the exercise is about learning user journeys and behavior and listing pain points they face in accomplishing a goal. 

The users/actors are:

• Farmers (mainly in groups)

• Group leaders of farmer organizations (Structured or unstructured)

• Partners ( Other NGOs and Govt.)

• Service providers

• Others

Pain point and solution mapping are made later based on the pain point's severity, technical feasibility, or the possibility of a solution, who can provide the resolution, and how(digital, non-digital). 

Samudra Manthana will follow a simple template similar to a retrospective meeting we use in a scrum meeting. 

Based on the need and budget, we will conduct Samudra Manthana drives throughout the year.