FPO Marketing Tool

A sales / marketing tool for FPOs. We previously called this the omnichannel sales add-on to KDE. 

Add "digital marketing" as a module that the FPO data officer takes on to manage the day to day stuff related to updating catalog and managing orders/payments.

Can also provide a digital marketing budget that the data officer can use to test some marketing strategies.   

Could build video based playbooks for how to sell on platforms like Amazon, Udaan, etc which help FPOs get started.

Right now we are hiring marketing consultants to help individual FPOs on a one-off basis and I wonder if there is a way to embed that capability in this offering as well; content contributors could generate content and get compensated for it based on what is most widely consumed or liked by users 

Potential for an interesting governance / ownership model for this that makes it more compelling than Shopify and other such "commercial" CMS/sales platforms bc its farmer owned. Eg, platform cooperativism and each farmer group would own their own consumer data

Potential intersection point with Beckn. Notes from May 2021 

• Beckn started out in the mobility space which seems like their most mature use case. Idea is to enable discovery for consumers across all mobility operators in a city: taxi, auto, metro, uber, ola, etc. They worked with Justpay to build an app, Yatri, for this in Kochi. 

• They signed up a bunch of suppliers including a large autorickshaw cooperative that recently launched its own app (see here). On the supply side, the idea is that drivers will have access to more demand / order flow relative to what would come via their own app bc orders could come from any interface (not just whatever is drummed up by Ola or Uber or their own app). Suppliers also, in theory, get better economics relative to the high take rates from the existing platforms. Suppliers get to set the economic terms and ultimately decide whether to accept an order. 

• On the demand side, the idea is that consumers benefit by accessing all sorts of suppliers in a single place. Its not totally clear to me why someone like Ola or Uber who already has a lot of customers which they have spent a bunch of money acquiring would implement Beckn today and didn't get a great sense for that from Sujith or Ravi. 

• I explained our vision is to enable FPOs to have omnichannel sales opportunities. Kisan Diary will serve as a data aggregation tool and that data can be broadcast widely across various portals (B2B like Udaan, Indiamart, Bijak or B2C like Amazon or Dunzo). Conceptually, super aligned with their thinking and they are interested in developing a network in agri.