Feb 14 Overview
Summarizing entry points as of Feb 14 so we can shortlist in the coming days and review with a few FPOs for feedback.
First section describes the idea and we can get into the Impact / Feasability dimensions, which include ability to execute, time to value, durability of the offering, etc. when we score/prioritize.
Entry Point | Value Prop for Farmer / FPO and Others | Flow | DG Role and Partners Needed | Analogs / References |
---|---|---|---|---|
1) Help farmer groups apply for govt subsidies / grants. See detail here | - FPO: Simply process of getting grant funding - Accelerate pace of enrollment and disbursing funding which benefits orgs like NABARD and others who are giving out the money |
|
| |
2) Digital marketing “bootcamp” and Omnichannel tool. See detail here | - FPO: Leverage digital portals to reach more customers - Digital portals have signed up FPOs but they are not active at the moment |
|
| |
3) NFTs as a fundraising tool, esp for equipment. See detail here | - FPO: Money to purchase equipment that benefits members - NFTs are a unique engagement mechanism for donors |
|
|
|
4) Peer data sharing / benchmarks. See detail here | - Farmers: Intel on what peers are doing will inform own practices - Aggregated data useful to FPO for planning purposes |
|
|
|
5) Input “auction” | - FPO: Drive competition between input suppliers and deliver best price to their members - Input suppliers have a well organized source of leads |
|
|
|
6) Data Entry and Validation Kisan Coin. See here for detail | - FPO: relevant information is logged by farmers |
|
| |
7) FPO member “layaway” / savings accounts | - FPO: Stickiness w members bc their cash is parked in treasury - Farmer members: Get discounts on purchases made from savings and/or yield on savings |
|
| |
8) Ecosystem service payments | - FPO: new source of revenue for members |
|
|
|
9) Peer certification (eg, PGS) | FPO: Standout to buyers Farmers: Increased price realization Retailers: Differentiated products to drive store traffic Consumers: Transparency to what they are buying |
|
|