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March 1 disclaimer: This is a very rough draft, please hold off on reviewing and commenting at this stage. Hope to have something shareable by March 7

Context:

  • Evolution from project to product driven

  • Process:

    • 1) What do we want to see happen in DFN and FS over the next year (eg, roadmap or at least key activities) by country

    • 2) What's covered as part of existing projects?

    • 3) What's leftover informs DFN and FS unrestricted asks

  • OVERALL unrestricted bucket for both DFN and FarmStack across all countries is at $577K. This is an estimate of the ceiling given that we're allocating a total of $2.5M unrestricted across everything

  • Will be helpful to see how much committed project work doesn’t seem to align with DFN or FS

  1. What do we want to see happen in DFN over the next year?

India

Ethiopia

Kenya

H1 (Apr to Sep) 

  • Pilot upto [3] entry points / use cases (a mix of intrinsic and extrinsic) with [5] farmer groups and generate signals to understand which has real product market fit

  • Grow India team: DFN India product lead, user research, UI designer, augment program teams as needed   

  • Publish [4] public blog posts on key learnings

  • DFN marketing collateral v1.0

  • Identify operational partners

  • v1.0 (not for public consumption but for collecting feedback) whitepaper on DFN / web3 intersection (role of tokens, benefits of decentralization, etc.)

  • Socialize DFN with key ecosystem partners like NABARD, SFAC  

  • Develop storyboards for capacity building content for DFN

Digitize SHGs

Do something with cooperatives in premium / formal value chains (eg. coffee, dairy, tea)

H2 (Oct to Mar) 

  • Scale most compelling entry point to [12] producer groups. Alternatively, continue to pilot entry points looking for PFM

  • Except 4 further hires; 1 project/product management support and a few operational / execution resources  

  • Formalize agreement / relationships with [2] key operational partners

  • Pitch DFN concept to [3] funders to support further scale-up; as part of this develop a hypothesis on eventual sustainability

  • Host an event (virtual or gasp, in person!) 

  • Produce capacity building video content related to more generic benefits of data 

  • DFN marketing collateral v2.0

Notes / Open Items

  • Use case execution may be tied to cropping seasons; it may make sense to think about the next year as three phases: prep (now through May); kharif (June to Nov); Rabi (Dec to Mar). For now, just breaking the year into first and second half for simplicity; lots of unknowns for the back-half of the year 

  • Do we embed a resource with the producer groups we are collaborating to play the role of a data officer (similar to the Kalgudi field officer) Is this something an existing DG program resource can manage or do we need to hire? 

  • For now, “India” contains some stuff that may support all three countries; think this is easier than creating a fourth geography

  • Some of these tasks have dependencies on other teams (eg, comms, recruiting) and will call those out as we flesh out further

2. What’s already covered in existing projects?

India

Ethiopia

  • P2P benchmarking and data wallet covered in FRAME

  • FPO marketing covered in Tara and E-Mircha

3. What is the unrestricted ask for DFN

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