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March 1 disclaimer: This is a very rough draft, please hold off on reviewing and commenting at this stage. Hope to have something shareable by March 7

Context:

Evolution from project to product driven
Process:
- 1) What do we want to see happen in DFN and FS over the next year (eg, roadmap or at least key activities) by country
- 2) What's covered as part of existing projects?
- 3) What's leftover informs DFN and FS unrestricted asks
OVERALL unrestricted bucket for both DFN and FarmStack across all countries is at $577K. This is an estimate of the ceiling given that we're allocating a total of $2.5M unrestricted across everything
Will be helpful to see how much committed project work doesn’t seem to align with DFN or FS

What do we want to see happen in DFN over the next year?

India

Ethiopia

Kenya

H1 (Apr to Sep)

Pilot upto [3] entry points / use cases (a mix of intrinsic and extrinsic) with [5] farmer groups and generate signals to understand which has real product market fit
Grow India team: DFN India product lead, user research, UI designer, augment program teams as needed
Publish [4] public blog posts on key learnings
DFN marketing collateral v1.0
Identify operational partners
v1.0 (not for public consumption but for collecting feedback) whitepaper on DFN / web3 intersection (role of tokens, benefits of decentralization, etc.)
Socialize DFN with key ecosystem partners like NABARD, SFAC
Develop storyboards for capacity building content for DFN

Digitize SHGs

Do something with cooperatives in premium / formal value chains (eg. coffee, dairy, tea)

H2 (Oct to Mar)

Scale most compelling entry point to [12] producer groups. Alternatively, continue to pilot entry points looking for PFM

Except 4 further hires; 1 project/product management support and a few operational / execution resources
Formalize agreement / relationships with [2] key operational partners

Pitch DFN concept to [3] funders to support further scale-up; as part of this develop a hypothesis on eventual sustainability

Host an event (virtual or gasp, in person!)

Produce capacity building video content related to more generic benefits of data

DFN marketing collateral v2.0

Notes / Open Items

Use case execution may be tied to cropping seasons; it may make sense to think about the next year as three phases: prep (now through May); kharif (June to Nov); Rabi (Dec to Mar). For now, just breaking the year into first and second half for simplicity; lots of unknowns for the back-half of the year
Do we embed a resource with the producer groups we are collaborating to play the role of a data officer (similar to the Kalgudi field officer) Is this something an existing DG program resource can manage or do we need to hire?
For now, “India” contains some stuff that may support all three countries; think this is easier than creating a fourth geography
Some of these tasks have dependencies on other teams (eg, comms, recruiting) and will call those out as we flesh out further

2. What’s already covered in existing projects?

India	Ethiopia
P2P benchmarking and data wallet covered in FRAME FPO marketing covered in Tara and E-Mircha

3. What is the unrestricted ask for DFN