GTM - Release V1.1

Owned by Gautam Mandewalker
Last updated: Aug 17, 2022 by Andrew Hicks (Unlicensed)
4 min read

External Communications Plan

Jul 7, 2022 Meeting w/ Gautam, Eric, and Andrew to discuss V1.1 external comms blast

Notes:

  • What is new? Improved UI for FS steward product plus better onboarding experience for the steward

  • What do we want to do about it? Email blast to either FS list or full DG list, plus socials

  • When? Align with V1.1 release

  • TBD: The actual terminology around datahub vs steward vs catalog etc

  • Future releases which we will want to align communications with:

    • V1.2 Connector automation

    • V1.3 Simple connector

VNS:

Andrew to outline email
Gautam & Eric to review and share thoughts / make direct edits as needed
Gautam to come back with additional input / direction on terminology to use
Gautam to organize the video demo of new UI / features
Followup convo to finalize the content and hand off to Eric for layout design

Email outline

Subject Line Options (need something to peak interest and drive to click):

  • Could you do more with data?

  • Let’s unlock the value of data for farmers everywhere

  • This is not your grandpa’s datahub

Content:

 

Jul 21, 2022 Followup meeting for V1.1 comms blast

Dependencies for this conversation:

  • decide on language to use around datahub vs other

To do in this meeting:

  • refine bullet point email outline from confluence to actual email structure

    • work on headline also!

  • update on video demo - outline and potential timing

  • revisit "headline" for this email, what catches the eye / gets people to open it

  • agree on cta in this email -- what do we want them to do 

  • Anything beyond the email – social media, blog, etc?

Notes:

  • 29th july end of Sprint 3 - “logical set of end to end flow by 14th Aug”

    • This means: connector config from UI itself, catalog creation, participant mgmt, team mgmt

    • Makes more sense to wait until the 14th Aug release to blast out w/ connector part, etc

  1. Wait until the V1.2 release for blast

Per the decision, editing the email outline above..

  • Gautam working with Oorna to make product video, share script with us before

    • This will focus on the product itself! (great)

  • Eric - 2 videos, no more than 3

    • Only click one link - it’s the high level teaser

    • Feature sets and how-to’s

  • We will have some live demo available to internal in DG

  • Hiring a org wide product mkting manager at some point

  1. Email includes teaser video with link to website at the end, other CTA is “to learn more click here” and go to the website with the longer “how to” video on the front page?

Actions:

Eric to look into the voiceover req’s, the email list, etc – male/female, accent, etc (speechelo vs actual human, vs Eric building a studio in his garage, etc)
Gautam will share video script / story for the intro vid
After the script Eric will build the email out in google doc based on the draft above
Terminology still open - Monday will be ready
Eric to send fonts colors etc by Monday
Chandra to send a script to Andrew on participant etc
Andrew to draft outline story board for FS demo and share around

Aug 17, 2022

VNS:

Eric to write up the email draft
Andrew to request additional contacts from Kunal and Krish for India and add to the FS mailing list
Bigger picture on marketing strategy - what are our goals, who are our targets, what’s the business plan >>> bigger q’s than marketing

  • Gautam is working on internal “how to” videos

    • Gautam will share the release notes today explaining what will be deployed

  • Also with Oorna working on external marketing feature teasers

    • 60-90 sec overview of new features

      •  

        wait for these videos to release the email blast

      • Gautam to send a vague story and then it will be refined

    • Plan B: if the little videos aren’t ready by the 31st then we will do a simple overview of the UI and embed it (a la Vineet’s latest loom)

  • Ready for demos etc now, deployment from 1st week of Sept onwards (5, 6th september)

    • need to polish certain screens etc

  • Saagu Baagu use case w/ MOH Telengana steward is great opp for case study w/ external materials

    • Tell the story from the perspective of the steward, ie targeting selling the product to other potential stewards

      • Story:

        • MOH wants to help chilli farmers succeed

        • Private party players services leverage farmer data

        • Incentives for all players explained and how the FS features connect this all

      • How to visualize this use case?

        • SMS Whatsapp based advisory

        • Soil testing data in KDE

        • Kalgudi to provide inputs also

        • show that the value prop is not data exchange, it’s the value created for the farmer

  • Next release - looking ahead:

    • Gautam to get sign off from Vineet on the release 1.2 plan then will come back with those features

  • From the demand side - what partners should we build some proactive marketing efforts around?

    • Perhaps Bihar and Odisha gov’ts?

    • Positioning relative to IUDX - not just ag focused, “public library” model