GTM - Release V1.1
External Communications Plan
Jul 7, 2022 Meeting w/ Gautam, Eric, and Andrew to discuss V1.1 external comms blast Notes:
VNS: Andrew to outline email Gautam & Eric to review and share thoughts / make direct edits as needed Gautam to come back with additional input / direction on terminology to use Gautam to organize the video demo of new UI / features Followup convo to finalize the content and hand off to Eric for layout design Email outline Subject Line Options (need something to peak interest and drive to click):
Content:
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Jul 21, 2022 Followup meeting for V1.1 comms blast Dependencies for this conversation:
To do in this meeting:
Notes:
Per the decision, editing the email outline above..
Actions: Eric to look into the voiceover req’s, the email list, etc – male/female, accent, etc (speechelo vs actual human, vs Eric building a studio in his garage, etc) Gautam will share video script / story for the intro vid After the script Eric will build the email out in google doc based on the draft above Terminology still open - Monday will be ready Eric to send fonts colors etc by Monday Chandra to send a script to Andrew on participant etc Andrew to draft outline story board for FS demo and share around |
Aug 17, 2022 VNS: Eric to write up the email draft Andrew to request additional contacts from Kunal and Krish for India and add to the FS mailing list Bigger picture on marketing strategy - what are our goals, who are our targets, what’s the business plan >>> bigger q’s than marketing
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