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Decisions

  • We want to focus on improving engagement between FPO leadership (esp BOD members) and shareholders. Practically, this means we need to develop two interfaces:

    • A “dashboard” for BOD members which presents aggregated data and provides a repository of critical docs and info. More detail here

    • An interface / app that can be used by farmer members or PG officers to capture farmer level info and view aggregated data

    • Some messaging tool for more frequent engagement; probably a Whatsapp group and maybe some IVR reinforcement as needed

  • These interfaces will be used initially by two FPOs and will enable them to realize specific objectives by March 2023:

    • Saharapada (Odisha): Increase shareholder from ~550 to ~[750] and generate cumulative [5] lakh in sales from nursery. Farmer benefit is access to quality saplings and increase in income from vegetable sales.

    • Shravanbelogole (Karnataka): Increase shareholders from ~600 to [800] and source [25] truckloads of tender coconut from members per month (vs. 12 truckloads today, mostly not from shareholders). Farmer benefit is ~15% increase in earnings (FPO pays ~2 rupee premium vs. average 13 rupee sale price from local traders)

  • We will identify 1-2 additional FPOs who could leverage a similar solution over the next few months. Key selection criteria are mostly unchanged vs what we established earlier, a couple additional considerations:

    • FPO maturity: already active, some member engagement happening, desire for more engagement and for what purpose identified, quality of leadership and supporting resource institution

    • Operational overhead: Time to value, execution complexity (of what FPO wants to do), current DG presence / travel time

  • In addition to qualitative feedback from FPO BOD and shareholders, focus on a few critical FPO level KPIs

    • # of shareholders: Are farmers aware of FPO and is it delivering value which motivates them to come on board as shareholders?

    • Total Revenue

      • It is critical to understand member engagement; % of revenue that comes from selling products sourced from shareholders or input sales to shareholders (vs other farmers) is a good signal for this and we need to figure out how to track this efficiently.

    • Service providers engaged: Is FO leadership leveraging data to engage with third parties?

Immediate Next Steps

More detailed and longer duration plan to support this work under development

Week

Actions

Outcomes

Sep 12

Planning meetings in BLR

Alignment on what product offering, roles and responsibilities

Sep 19

Co-design session with program team in BLR

Refine user personas, user journey and initial set of designs

Buy-in from program team on product direction

Sep 26

ETH, KEN, US team members in India

Global alignment on type of FPOs we will focus on

Design release

Oct 3

User feedback on design

Begin revising design based on user feedback

Oct 10

Design release

Start development sprint

Roles and Responsibilities

Open items

  • Finalize plan for India visit during week of Sep 26

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