Focus geographies: MP - main, 16 districts, 400+ villages; Chhattisgarh; UP; Uttarakhand
Work with farmers and in some cases FPOs on:
Decentralized processing/ production - provide the equipment, know how, packaging, labels etc which farmers use to create SKUs and bharosa sells the product for example Ghee or pulses
Provisioning equipments - they have partnered with IITK mech department and get some innovative products like crop cutter which requires female farmers to sit and require lot of effort and replace it with a different equipment that reduces effort as it requires, they have similar other equipments manufacturers that they connect farmers to from Kanpur
financing - increasing loan applications for banks and in the process collecting data about farmers which can further help process loan applications
SBI Kisan Credit Card pilot:
SBI gave them 20 days to prove in three different regions, one in MP, one in UP and one in Karnataka
Target was to get loan applications for the SBI for Kisaan credit card
Loan size: 1.8 lakhs to 2.3 lakhs per farmer
Loan purpose: buying input or small equipment for the season
They got 250 loan applications as opposed to SBI themselves getting 1
pain point solved for SBI:
Govt has given them 16k crore to give farmers loan
If they don't give the money is gone in some other fund
SBI has people on ground and processes in place but just can't get it done
Their methodology:
Got field staff doing KYC for amazon pay in that region who know the place, who know the farmers who speak in that language
Make an app that collects 94 data points required
Give the data of farm to satsure who creates a profile of 15 years - what was grown and soil health etc
Revenue model:
they get 1 % of loan amount (1800 to 2300)
their cost is 300-400 including data collection per farmer
Next stage:
SBI most likely to give them orders
opening up for other banks
Synergies with DG:
FPO financing:
They can connect with an FPO that has 1500 farmers
FPO farmers grow four different commodities in different seasons:
wheat
pulses
garlic
onion
pulses growers need daal mill, garlic and onion needs dryer, quality etc
they will facilitate giving money to the FPO member farmers who will pool money to get daal mill or dryer etc for their respective requirement
he is wary of giving money to FPO - he says FPOs are going to become and are already political organizations - the money will go into office building where the chief of FPO will get his son an office as a status symbol
he thinks he can provide necessary carrot of buying daal at good price if they setup daal mill
their workforce can get on ground and ask farmers to enter data in their app
they can integrate our SDK to get consent and share data to other orgs as well
he liked AgNext use case and would want to pilot that with FPO for garlic/ onion
the other option he suggested are exporters in that area that they know
FarmStack:
he said he is technical and wants to read the resources on farmstack
happy to install farmstack on their server to exchange data
sees clear value
Video dissemination:
Very positive - he wants to integrate in the app or
also get a company MAAS from Jharkhand (Mobile Agri something something...) who have mobile vans for advisory and touched 250k farmers
General
Content
Integrations