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  • Focus geographies: MP - main, 16 districts, 400+ villages; Chhattisgarh; UP; Uttarakhand

  • Work with farmers and in some cases FPOs on:

    • Decentralized processing/ production - provide the equipment, know how, packaging, labels etc which farmers use to create SKUs and bharosa sells the product for example Ghee or pulses

    • Provisioning equipments - they have partnered with IITK mech department and get some innovative products like crop cutter which requires female farmers to sit and require lot of effort and replace it with a different equipment that reduces effort as it requires, they have similar other equipments manufacturers that they connect farmers to from Kanpur

    • financing - increasing loan applications for banks and in the process collecting data about farmers which can further help process loan applications

  • SBI Kisan Credit Card pilot:

    • SBI gave them 20 days to prove in three different regions, one in MP, one in UP and one in Karnataka

    • Target was to get loan applications for the SBI for Kisaan credit card

    • Loan size: 1.8 lakhs to 2.3 lakhs per farmer

    • Loan purpose: buying input or small equipment for the season

    • They got 250 loan applications as opposed to SBI themselves getting 1

    • pain point solved for SBI:

      • Govt has given them 16k crore to give farmers loan 

      • If they don't give the money is gone in some other fund

      • SBI has people on ground and processes in place but just can't get it done

    • Their methodology:

      • Got field staff doing KYC for amazon pay in that region who know the place, who know the farmers who speak in that language

      • Make an app that collects 94 data points required

      • Give the data of farm to satsure who creates a profile of 15 years - what was grown and soil health etc

    • Revenue model:

      • they get 1 % of loan amount (1800 to 2300)

      • their cost is 300-400 including data collection per farmer

    • Next stage:

      • SBI most likely to give them orders

      • opening up for other banks

  • Synergies with DG:

    • FPO financing:

      • They can connect with an FPO that has 1500 farmers

      • FPO farmers grow four different commodities in different seasons:

        • wheat

        • pulses

        • garlic

        • onion

      • pulses growers need daal mill, garlic and onion needs dryer, quality etc

      • they will facilitate giving money to the FPO member farmers who will pool money to get daal mill or dryer etc for their respective requirement

      • he is wary of giving money to FPO - he says FPOs are going to become and are already political organizations - the money will go into office building where the chief of FPO will get his son an office as a status symbol

      • he thinks he can provide necessary carrot of buying daal at good price if they setup daal mill 

      • their workforce can get on ground and ask farmers to enter data in their app

      • they can integrate our SDK to get consent and share data to other orgs as well

      • he liked AgNext use case and would want to pilot that with FPO for garlic/ onion

      • the other option he suggested are exporters in that area that they know

    • FarmStack:

      • he said he is technical and wants to read the resources on farmstack 

      • happy to install farmstack on their server to exchange data

      • sees clear value

    • Video dissemination:

      • Very positive - he wants to integrate in the app or

      • also get a company MAAS from Jharkhand (Mobile Agri something something...) who have mobile vans for advisory and touched 250k farmers

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