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External Communications Plan

Meeting w/ Gautam, Eric, and Andrew to discuss V1.1 external comms blast

Notes:

  • What is new? Improved UI for FS steward product plus better onboarding experience for the steward

  • What do we want to do about it? Email blast to either FS list or full DG list, plus socials

  • When? Align with V1.1 release

  • TBD: The actual terminology around datahub vs steward vs catalog etc

  • Future releases which we will want to align communications with:

    • V1.2 Connector automation

    • V1.3 Simple connector

VNS:

  • Andrew to outline email
  • Gautam & Eric to review and share thoughts / make direct edits as needed
  • Gautam to come back with additional input / direction on terminology to use
  • Gautam to organize the video demo of new UI / features
  • Followup convo to finalize the content and hand off to Eric for layout design (smile)

Email outline

Subject Line Options (need something to peak interest and drive to click):

  • Could you do more with data?

  • Let’s unlock the value of data for farmers everywhere

  • This is not your grandpa’s datahub

Content:

  • We are excited to share our latest release of FarmStack. Unlocking the value of agricultural data is now easier than ever (question)

  • Based on initial user research we have improved the FarmStack user experience

    • New visually simple user interface

    • Guided onboarding for steward

    • Easier to use data catalog

  • See below for a demo of the new UI:

    • Embed demo video with brief snippets of:

      • Overview of user interface

      • A couple steps of steward onboarding

      • Adding a participant’s entry to the data catalog

    • Voice over each part with short, crisp sentence about the feature shown

  • Call to action: Reply to this message to learn how the latest FarmStack release can help you build a decentralized datahub / establish a data sharing network / improve data sharing across the agriculture ecosystem

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