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Meeting w/ Gautam, Eric, and Andrew to discuss V1.1 external comms blast

Notes:

  • What is new? Improved UI for FS steward product plus better onboarding experience for the steward

  • What do we want to do about it? Email blast to either FS list or full DG list, plus socials

  • When? Align with V1.1 release

  • TBD: The actual terminology around datahub vs steward vs catalog etc

  • Future releases which we will want to align communications with:

    • V1.2 Connector automation

    • V1.3 Simple connector

VNS:

  •  Andrew to outline email
  •  Gautam & Eric to review and share thoughts / make direct edits as needed
  •  Gautam to come back with additional input / direction on terminology to use
  •  Gautam to organize the video demo of new UI / features
  •  Followup convo to finalize the content and hand off to Eric for layout design (smile)
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bgColor#EAE6FF

Email outline

Subject Line Options (need something to peak interest and drive to click):

  • Could you do more with data?

  • Let’s unlock the value of data for farmers everywhere

  • This is not your grandpa’s datahub

Content:

  • We are excited to share our latest release of FarmStack. Unlocking the value of agricultural data is now easier than ever (question)

  • Based on initial user research we have improved the FarmStack user experience

    • New visually simple user interface with easily configurable data connectors

    • Guided onboarding for steward, team members, and network participants

    • Easier to use data catalog feature to enable data discovery

  • See below for a demo of the new UI:

    • Embed demo video with brief snippets of:

      • Overview of user interface

      • A couple steps of steward onboarding

      • Adding a participant’s entry to the data catalog

    • Voice over each part with short, crisp sentence about the feature shown

  • Call to action: Reply to this message to learn how the latest FarmStack release can help you build a decentralized datahub / establish a data sharing network / improve data sharing across the agriculture ecosystem

Followup meeting for V1.1 comms blast

Dependencies for this conversation:

  • decide on language to use around datahub vs other

To do in this meeting:

  • refine bullet point email outline from confluence to actual email structure

    • work on headline also!

  • update on video demo - outline and potential timing

  • revisit "headline" for this email, what catches the eye / gets people to open it

  • agree on cta in this email -- what do we want them to do 

  • Anything beyond the email – social media, blog, etc?

Notes:

  • 29th july end of Sprint 3 - “logical set of end to end flow by 14th Aug”

    • This means: connector config from UI itself, catalog creation, participant mgmt, team mgmt

    • Makes more sense to wait until the 14th Aug release to blast out w/ connector part, etc

  • Wait until the V1.2 release for blast

Per the decision, editing the email outline above..

  • Gautam working with Oorna to make product video, share script with us before

    • This will focus on the product itself! (great)

  • Eric - 2 videos, no more than 3

    • Only click one link - it’s the high level teaser

    • Feature sets and how-to’s

  • We will have some live demo available to internal in DG

  • Hiring a org wide product mkting manager at some point

  • Email includes teaser video with link to website at the end, other CTA is “to learn more click here” and go to the website with the longer “how to” video on the front page?

Actions:

  •  Eric to look into the voiceover req’s, the email list, etc – male/female, accent, etc (speechelo vs actual human, vs Eric building a studio in his garage, etc)
  •  Gautam will share video script / story for the intro vid
    •  After the script Eric will build the email out in google doc based on the draft above
  •  Terminology still open - Monday will be ready
  •  Eric to send fonts colors etc by Monday
  •  Chandra to send a script to Andrew on participant etc
  •  Andrew to draft outline story board for FS demo and share around