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India

Ethiopia

Kenya

H1 (Apr to Sep) 

  • Pilot upto [3] entry points / use cases (a mix of intrinsic and extrinsic) with [5] farmer groups and generate signals to understand which has real product market fit

  • Grow India team: DFN India product lead, user research, UI designer, augment program teams as needed   

  • Publish [4] public blog posts on key learnings

  • DFN marketing collateral v1.0

  • Identify operational partners

  • v1.0 (not for public consumption but for collecting feedback) whitepaper on DFN / web3 intersection (role of tokens, benefits of decentralization, etc.)

  • Socialize DFN with key ecosystem partners like NABARD, SFAC  

  • Develop storyboards for capacity building content for DFN

Digitize SHGs

Do something with cooperatives in premium / formal value chains (eg. coffee, dairy, tea)

H2 (Oct to Mar) 

  • Scale most compelling entry point to [12] producer groups. Alternatively, continue to pilot entry points looking for PFM

  • Except 4 further hires; 1 project/product management support and a few operational / execution resources  

  • Formalize agreement / relationships with [2] key operational partners

  • Pitch DFN concept to [3] funders to support further scale-up up; as part of this develop a hypothesis on eventual sustainability

  • Host an event (virtual or gasp, in person!) 

  • Produce capacity building video content related to more generic benefits of data 

  • DFN marketing collateral v2.0

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