FS Sandbox

Driver	Approver	Contributors	Informed Stakeholders	Status
Vineet Singh	rikin (Unlicensed)	Razak K M Shreya Agarwal (Unlicensed) Andrew Hicks (Unlicensed)	Stuti Verma (Unlicensed) Mayank (Unlicensed)	NOT STARTED

Release FS Sandbox on the revamped FS website

Objective

Release FarmStack sandbox that lets visitors to:

see how FS works with a dummy data
- integrate data in the google sheets
- configure a usage policy
leave comments for further questions

What do we want to build?

On FarmStack website there is a prominent CTA “See how it works” or “FS Sandbox” or “See it in action” with email id. See the example of segment for positioning on website. This lets the user in a model with the following steps.

Steps	Feature	Outcome
Demo overview	Video explaining the mock use case and steps involved focus on why data is to be shared and restrictions required tell that this is a mock use case with dummy data	Spends 45-60 seconds and move to next
Preparation material	Two google sheets created with dummy data in view mode that has PII data Application - a node,js code snippet that joins two tables and outputs four tables with de-anonymised data	Sees the data, understand the different fields
Configure connector	Connector 1 for file 1 is preconfigured Connector 2 for file 2 is asked to be configured: Select app: google sheet Add google sheet address Show preview Next step	Connector is configured by the user
Usage policy	Configure usage policy: Select custom app Select available app from dropdown Check box for the output files	Usage policy is configured
Select destination	Ask for email	User gets the output file as email

Reference example flows

Elastic.io
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Market Research

Closest to FS (open source):

Airbyte
Singer
pipelinewise - side project of transferwise
Meltano - side project in gitlab
Openintegrationhub
- Elastic.io
- basass

Similar (not open source) and diff model - big ones:

Competitive Analysis

FarmStack can be categorised as a iPaaS and application integration blocks above
The closest to FS is Airbyte in terms of vision as an open source

What differentiates FS?

Focus on open source brings transparency
Trusted connector used for secured inter organisation data transfer
Connector architecture lets custom application integration
Usage policies lets users restrict data to be used by a verified application

Success metrics

Goal

Metrics

Acquire new enterprise customers

Increased signups

Increased demo requests

Gain insights

Requests for customisation

Requests for usage policies

Target Personas

Type of persona	Profile
Government/ research/ grant officers	senior officer looking at increasing impact using data
Government/ research/ grant officers	senior officer researching tools for increased value of grants
For profit companies	product and program manager looking at tools for integrating data
For profit companies	engineering person looking at how FS works
Technology/ business consultants	consultants looking to advise government programs on data centric solution
Technology/ business consultants	engineering person exploring a specific tool that shows the promise

Messaging & positioning

Product description

Short positioning statement

Detailed positioning statement

Top-Line message
Product promise
Customer pain points
Product proof points

Pricing

Free!!

Open source

Communication activities

Activity	Owner	Due date	Status	Notes
Internal comms
			NOT STARTED

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