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Driver

Approver

Contributors

Informed Stakeholders

Status

Vineet Singh

NOT STARTED

Release FS Sandbox on the revamped FS website

Objective

Release FarmStack sandbox that lets visitors to:

  • see how FS works with a dummy data

    • integrate data in the google sheets

    • configure a usage policy

  • leave comments for further questions

What do we want to build?

On FarmStack website there is a prominent CTA “See how it works” or “FS Sandbox” or “See it in action” with email id. See the example of segment for positioning on website. This lets the user in a model with the following steps.

Steps

Feature

Outcome

Demo overview

Video explaining the mock use case and steps involved

  • focus on why data is to be shared and restrictions required

  • tell that this is a mock use case with dummy data

Spends 45-60 seconds and move to next

Preparation material

Two google sheets created with dummy data in view mode that has PII data

Application - a node,js code snippet that joins two tables and outputs four tables with de-anonymised data

Sees the data, understand the different fields

Configure connector

Connector 1 for file 1 is preconfigured

Connector 2 for file 2 is asked to be configured:

  1. Select app: google sheet

  2. Add google sheet address

  3. Show preview

  4. Next step

Connector is configured by the user

Usage policy

Configure usage policy:

  1. Select custom app

  2. Select available app from dropdown

  3. Check box for the output files

Usage policy is configured

Select destination

Ask for email

User gets the output file as email

Reference example flows

Elastic.io

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Market Research

Closest to FS (open source):

Similar (not open source) and diff model - big ones:

Competitive Analysis

  • FarmStack can be categorised as a iPaaS and application integration blocks above

  • The closest to FS is Airbyte in terms of vision as an open source

What differentiates FS?

  • Focus on open source brings transparency

  • Trusted connector used for secured inter organisation data transfer

  • Connector architecture lets custom application integration

  • Usage policies lets users restrict data to be used by a verified application

Success metrics

Goal

Metrics

Acquire new enterprise customers

Increased signups

Increased demo requests

Gain insights

Requests for customisation

Requests for usage policies

Target Personas

Type of persona

Profile

Government/ research/ grant officers

senior officer looking at increasing impact using data

senior officer researching tools for increased value of grants

For profit companies

product and program manager looking at tools for integrating data

engineering person looking at how FS works

Technology/ business consultants

consultants looking to advise government programs on data centric solution

engineering person exploring a specific tool that shows the promise

Messaging & positioning

Product description

Short positioning statement

Detailed positioning statement

Top-Line message

Product promise

Customer pain points

Product proof points

Pricing

Free!!

Open source

Communication activities

Activity

Owner

Due date

Status

Notes

Internal comms

NOT STARTED

PR

Email

Blog

Social

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