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March 1 disclaimer: This is a very rough draft, please hold off on reviewing and commenting at this stage. Hope to have something shareable by March 7

Context:

  • Evolution from project to product driven

  • Process:

    • 1) What do we want to see happen in DFN and FS over the next year (eg, roadmap or at least key activities) by country

    • 2) What's covered as part of existing projects?

    • 3) What's leftover informs DFN and FS unrestricted asks

  • OVERALL unrestricted bucket for both DFN and FarmStack across all countries is at $577K. This is an estimate of the ceiling given that we're allocating a total of $2.5M unrestricted across everything

  • Will be helpful to see how much committed project work doesn’t seem to align with DFN or FS

  1. What do we want to see happen in DFN over the next year?

India

Ethiopia

Kenya

Global

H1 (Apr to Sep) 

  • Pilot upto [3] entry points / use cases (a mix of intrinsic and extrinsic) with [5] farmer groups and generate signals to understand which has real product market fit

  • At least [1] data consumer leverages data from DFN in order to provide a value-add service back to a farmer

  • Grow team:

    • 4 product/tech: DFN India product lead, project management, user research, UI designer

    • 3 FPO onboarding and data collection resources (TBD, may be able to fill through program team)

  • Identify operational partners

  • Socialize DFN with key ecosystem partners like NABARD, SFAC  

  • Identify and storyboard topics for capacity building content related to DFN

Digitize SHGs

  • Grow team

    • 2 product/tech: DFN Ethiopia product lead, UI design

    • 1 on-boarding and data collection

Do something with cooperatives in premium / formal value chains (eg. coffee, dairy, tea)

  • Grow team

    • 1 product/tech: Shared between DFN and FS

  • Establish operating model among country specific DFN teams that fosters cross-pollination, provides leverage through shared services and empowers local teams

  • Publish a technical roadmap  

  • Publish [4] public blog posts on key learnings

  • v1.0 (not for public consumption but for collecting feedback) whitepaper on DFN / web3 intersection (role of tokens, benefits of decentralization, etc.)

  • DFN marketing collateral v1.0

H2 (Oct to Mar) 

  • Scale most compelling entry point to [12] producer groups. Alternatively, continue to pilot entry points looking for PFM

  • At least [3] data consumers leverage data from DFN in order to provide a value-add service back to a farmer

  • 5 further hires

    • 2 product/tech

    • 3 DFN on-boarding resources

  • Formalize agreement / relationships with [2] key operational partners

  • Host an event (virtual or gasp, in person!) 

  • Produce capacity building video content related to more generic benefits of data 

  • Pitch DFN concept to [3] funders to support further scale-up; as part of this develop a hypothesis on eventual sustainability

  • DFN marketing collateral v2.0

Notes / Open Items

  • Use case execution may be tied to cropping seasons; it may make sense to think about the next year as three phases: prep (now through May); kharif (June to Nov); Rabi (Dec to Mar). For now, just breaking the year into first and second half for simplicity; lots of unknowns for the back-half of the year 

  • Does “Digital Literacy” training live in DFN?

  • Do we embed a resource with the producer groups we are collaborating to play the role of a data officer (similar to the Kalgudi field officer) Is this something an existing DG program resource can manage or do we need to hire? 

  • Some of these tasks have dependencies on other teams (eg, comms, recruiting) and will call those out as we flesh out further

  • Not sure if the “Global” column makes sense; practically, this might just happen from India but calling for now. To discuss further

2. What’s already covered in existing projects?

India

Ethiopia

Kenya

  • P2P benchmarking/scorecard and data wallet covered in FRAME

  • FPO “omnichannel” marketing covered in E-Mircha (chili growers on Kalgudi and GS1)

  • Atlas

I don’t believe any SHG work is covered by existing projects. Andrew Hicks (Unlicensed) to confirm

N/A

3. What is the unrestricted ask for DFN

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