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Evolution from project to product driven
Process:
1) What do we want to see happen in DFN and FS over the next year (eg, roadmap or at least key activities) by country
2) What 's covered as part of are activities planned in our existing projects that related to DFN?
3) What's leftover informs Incremental things we want to accomplish for DFN and FS unrestricted asksnot covered by project activities inform the unrestricted budget
OVERALL unrestricted bucket for both DFN and FarmStack across all countries is at $577K. This is an estimate of the ceiling given that we're allocating a total of $2.5M unrestricted across everything
Will be helpful to see how much committed project work doesn’t seem to align with DFN or FS
What do we want to see happen in DFN over the next year?
| India (and cross-cutting) | Ethiopia | Kenya |
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H1 (Apr to Sep) | Increase awareness of DFN (why, what, how does what I am doing relate to DFN) across organization Establish operating model among country specific DFN teams that fosters cross-pollination, provides leverage through shared services and empowers local teams Pilot upto [3] entry points / use cases (a mix of intrinsic and extrinsic) with [5] farmer groups and generate signals to understand which has real product market fit At least [1] data consumer leverages data from DFN in order to provide a value-add service back to a farmer Grow India team: , augment program teams as needed
Publish v1.0 technical product roadmap Publish [4] public blog posts on key learnings DFN marketing collateral v1.0 Identify operational partners Pitch DFN concept to Walmart (May 24) and BMGF (May/June) to support further scale-up; as part of this develop a hypothesis on eventual sustainability v1.0 (not for public consumption but for collecting feedback) whitepaper on DFN / web3 intersection (role of tokens, benefits of decentralization, etc.) Socialize DFN with key ecosystem partners like NABARD, SFAC Develop storyboards Identify and storyboard topics for capacity building content for related to DFN
| Digitize SHGs Grow team 2 product/tech: DFN Ethiopia product lead who can cover user research and defining requirements, UI design 1 on-boarding and data collection
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H2 (Oct to Mar) | Scale most compelling entry point to [12] producer groups. Alternatively, continue to pilot entry points looking for PFMExcept 4 further hires; 1 project/product management support and a few operational / execution resources At least [3] data consumers leverage data from DFN in order to provide a value-add service back to a farmer Pitch DFN concept to [3] funders to support further scale-up; as part of this develop a hypothesis on eventual sustainability DFN marketing collateral v2.0 Publish v2.0 technical product roadmap 5 further hires Formalize agreement / relationships with [2] key operational partners
Host an event (virtual or gasp, in person!) showcasing the concept to collaborators / funders / enablers Produce capacity building video content related to more generic benefits of data
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Notes / Open Items
Use case execution may be tied to cropping seasons; it may make sense to think about the next year as three phases: prep (now through May); kharif (June to Nov); Rabi (Dec to Mar). For now, just breaking the year into first and second half for simplicity; lots of unknowns for the back-half of the year
Does “Digital Literacy” training live in DFN?
Do we embed a resource with the producer groups we are collaborating to play the role of a data officer (similar to the Kalgudi field officer) Is this something an existing DG program resource can manage or do we need to hire?
For now, “India” contains some stuff that may support all three countries; think this is easier than creating a fourth geography
Some of these tasks have dependencies on other teams (eg, comms, recruiting) and will call those out as we flesh out further
2. What’s already covered in existing projects?
India | Ethiopia | Kenya |
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P2P benchmarking/scorecard and data wallet covered in FRAME FPO “omnichannel” marketing covered in E-Mircha (chili growers on Kalgudi and GS1) Integrate FS consent manager into KDE and then share with someone (RySS extension staff, DG staff / ?) who will deliver targeted videos to farmers as part of TARA. Vineet Singh Capacity building videos as part of Tara and E-Mircha(Being a shareholder in an FPO, Identifying Potential Businesses) Engaged a marketing consultant to help FPOs in Odisha and Jharkhand sell to local traders in Atlas
| The current work in Jimma is under the Packard Foundation project, and the plan to expand those SHG mobilization efforts (inc. working capital distributions) are budgeted under a budget revision approved under the BMGF-FCDO DAAS | N/A |
3. What is the unrestricted ask for DFN