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What do we want to see happen in DFN over the next year?
| India (and cross-cutting) | Ethiopia | Kenya | Global |
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H1 (Apr to Sep) | Establish operating model among country specific DFN teams that fosters cross-pollination, provides leverage through shared services and empowers local teams Pilot upto [3] entry points / use cases (a mix of intrinsic and extrinsic) with [5] farmer groups and generate signals to understand which has real product market fit At least [1] data consumer leverages data from DFN in order to provide a value-add service back to a farmer Grow team: 4 product/tech: DFN India product lead, project management, user research, UI designer 3 FPO onboarding and data collection resources (TBD, may be able to fill through program team)
Publish v1.0 technical product roadmap Publish [4] public blog posts on key learnings Identify operational partners Pitch DFN concept to Walmart (May 24) and BMGF (May/June) to support further scale-up; as part of this develop a hypothesis on eventual sustainability v1.0 (not for public consumption but for collecting feedback) whitepaper on DFN / web3 intersection (role of tokens, benefits of decentralization, etc.) Socialize DFN with key ecosystem partners like NABARD, SFAC Identify and storyboard topics for capacity building content related to DFN
| Digitize SHGs | Grow team Establish operating model among country specific DFN teams that fosters cross-pollination, provides leverage through shared services and empowers local teams Publish a technical roadmap - Publish [4] public blog posts on key learnings
v1.0 (not for public consumption but for collecting feedback) whitepaper on DFN / web3 intersection (role of tokens, benefits of decentralization, etc.) DFN marketing collateral v1.0 Identify operational partners
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H2 (Oct to Mar) | Scale most compelling entry point to [12] producer groups. Alternatively, continue to pilot entry points looking for PFM At least [3] data consumers leverage data from DFN in order to provide a value-add service back to a farmer Pitch DFN concept to [3] funders to support further scale-up; as part of this develop a hypothesis on eventual sustainability DFN marketing collateral v2.0 Publish v2.0 technical product roadmap 5 further hires Formalize agreement / relationships with [2] key operational partners Host an event (virtual or gasp, in person!) Produce capacity building video content related to more generic benefits of data Pitch DFN concept to [3] funders to support further scale-up; as part of this develop a hypothesis on eventual sustainability DFN marketing collateral v2.0
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Notes / Open Items
Use case execution may be tied to cropping seasons; it may make sense to think about the next year as three phases: prep (now through May); kharif (June to Nov); Rabi (Dec to Mar). For now, just breaking the year into first and second half for simplicity; lots of unknowns for the back-half of the year
Does “Digital Literacy” training live in DFN?
Do we embed a resource with the producer groups we are collaborating to play the role of a data officer (similar to the Kalgudi field officer) Is this something an existing DG program resource can manage or do we need to hire?
Some of these tasks have dependencies on other teams (eg, comms, recruiting) and will call those out as we flesh out furtherNot sure if the “Global” column makes sense; practically, this might just happen from India but calling for now. To discuss further
2. What’s already covered in existing projects?
India | Ethiopia | Kenya |
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P2P benchmarking/scorecard and data wallet covered in FRAME FPO “omnichannel” marketing covered in E-Mircha (chili growers on Kalgudi and GS1) Engaged a marketing consultant to help FPOs in Odisha and Jharkhand sell to local traders in Atlas
| I don’t believe any SHG work is covered by existing projects. Andrew Hicks (Unlicensed) to confirm | N/A |
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