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Deliver a tool that increases farmer group productivity / transparency by helping FPOs aggregate information about their members and coordinate with them on input purchases and offtake marketing. This is Kisan Diary Enterprise which is used by ~26 farmers and ~18,000 farmers (Nov 30, see latest stats here). This data can be shared with prospective buyers and this tool could be leveraged in other ways by providing the rails for additional services like member member engagement on other fronts like payments, voting, disseminating advisories, etc.
In general, we should leverage our NRLM / SRML partnerships to access FPOs as it seems they are increasingly mobilizing SHGs in producer groups (ie, its not just NABARD and SFAC). Initiatives like FDRVC (Tata Trusts and NRLM) and APMAS Vision 2030 are super aligned and don’t have an explicit focus on data ownership which potentially gives us a good entry point and differentiated value prop.
Leverage Coco data to understand what crops farmers are growing and what practices they are following (or have exposure to). Use this as the basis for targeted advisory messages.
In FRAME, we will be working with VRPs to build basic farmer diaries (focus on agronomic practices and plot location / size). Launch an inter-group competition with a cash prize for farmers that most comprehensive populate their data (or that have the highest adoption rate of practices).
In EMircha, farmers are getting quality reports from AgNext; this report could be stored in their data wallet and advisories could be tailored based on the assessment. Video content that addresses various aspects of the quality grade (eg, your color was B grade and that can be addressed through different storage techniques) can be shared with farmers and basic profile + yield information could be shared (with farmer consent) with various e-commerce portals (private and government) to aid in market access.
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